We were tasked with two priority goals. Ensuring brand exposure for the launch and ensuring digital sales targets were still met. A strategy that required a lot of collaboration and efficient use of budget. The results were highly relevant brand awareness with the continued growth of digital sales

"The Wonderful Everyday", "The Joy of Storage" and "Come Home to Play" - We led the performance marketing of these campaigns. These were large budget campaigns that focused primarily on brand awareness and strategic placement - as well as brand awareness these campaigns all drove large volumes of footfall to Ikea stores.

Primark, or Penneys as we call it in Ireland, opened a number of new stores across the UK and US. The strategy here was to generate mass brand awareness and drive footfall for the openings. Paid social proved a huge success in this instance. The campaign was a huge success with massive amounts of footfall and online hype.